Created by Tracy Matthews, who has helped 10,000+ jewelry designers grow and scale their jewelry design businesses.
Built for jewelry by a jewelry designer.
Trained on the proven marketing and sales strategies behind six and seven-figure brands.
Desire AI writes your marketing emails and social media content, plans your promotions and launches, and creates on-model photos of your actual jewelry.
Created by a highly-successful jewelry designer for jewelry designers. Bestselling author of The Desired Brand Effect, #1 in seven categories.
As seen in ELLE, InStyle, Us Weekly, Real Simple, Martha Stewart Weddings, Entrepreneur, and the Today Show
Her designs have been worn by Charlize Theron, Halle Berry, and Orlando Bloom.
You didn't start a jewelry business to become a full-time marketer. You started it because you love making beautiful things.
But now every post, every email, and every launch is on you.
Some weeks the marketing takes more hours than the making. And your best pieces sit in a box where nobody sees them.
Maybe this sounds familiar:
You're not doing anything wrong. You're an artist doing three other jobs at once.
Desire AI takes those jobs off your plate.
Tuesday, 11:47 at night.
You're staring at a blank screen, trying to write tomorrow's caption.
Thursday.
Your new collection launches in three days. You haven't written a single email, and your list hasn't heard from you in two months.
Sunday.
You posted all weekend and made a few sales.
You're tired, and you wonder if this is worth it.
Monday morning.
You tell Desire AI about your new collection. Before lunch, you have a month of post ideas and captions that sound like you.
Tuesday.
You plan the launch: the emails, the posts, and the calendar, all in one place.
Wednesday.
You turn a simple photo of your new ring into clean product shots and on-model images.
Launch weekend.
Your emails go out on time, your posts are already written, and orders come in.
You spend Sunday making jewelry.
This is what members tell us.
Laura Stamper went from 30 minutes per Instagram post to about five. One member sold out her collection, the most successful launch of her career.
Going from 30 minutes to doing a post in about five minutes is a lifesaver.Laura Stamper Laura Stamper Designs
It's the pieces you never made, the customers who never found you, and the years you spend stuck in the friends-and-family zone.
It works until it doesn't.
Every hour you spend on captions is an hour you're not designing, and burnout is never far away.
Good help costs real money every month, and you still have to teach them your brand and how jewelry sells.
Most agencies put a senior person on your account at the start. That's why the early results look good.
Then your account gets handed to someone junior so the senior person can move on to the next new client.
So you keep switching agencies and teaching every new team your brand from scratch.
Desire AI is like having a team of senior account reps working tirelessly to help you build your business.
No more switching agencies every few months. It creates your branding, marketing, and messaging for you, so all you have to do is put it to work.
And it keeps getting better the longer you use it.
This one fools a lot of smart designers.
You set up a project, upload your brand notes, and write careful prompts, and at first it feels like magic.
But here's what you don't see.
Those tools learned jewelry marketing from the same generic advice everyone else's tools learned from.
So no matter how well you set them up, they pull your captions, emails, and posts toward average.
That's the real problem.
Your brand starts to sound like every other jewelry brand out there.
And in a crowded market, sounding like everyone else means nobody notices you.
It's trained on the same jewelry marketing strategies Tracy teaches in her Momentum program.
Members paid more than $10,000 to learn them and use them in their businesses.
These methods were tested over years of real launches by real designers until they found what actually makes a jewelry brand stand out.
Your voice stays yours. The strategy behind it is proven.
See the difference
Most AI learned from the same average advice. Desire AI learned from what really sells jewelry.
Learned from the most common advice online
ChatGPT, Claude, Gemini
Same average base, plus a file you uploaded
Custom GPTs, Claude projects, and bots you build
Trained on what works, not on the average
Trained on The Desired Brand Method
ChatGPT did not remember anything... It does what I had wanted to try to build, but it also does it with Tracy's methodology or theories behind it. So I don't even have to upload it.Valerie M Wilhite Montealegre Atelier
I had the realization that actually it (ChatGPT) all sounded the same... it wasn't my language.Tracy Kennedy Rustic Gem
“If you desire your business to 'BE YOU', then join DesireAI.”
Tracy Matthews spent years building her own jewelry brand and teaching thousands of designers how to sell theirs.
She wrote it all down in her bestselling book, The Desired Brand Effect.
It shows you how to stand out in a crowded market, speak to your dream client, and turn attention into sales.
Desire AI is that method, doing the work for you.
It already knows how jewelry sells. It remembers your brand, your pieces, your story, and your dream client.
So everything it makes for you starts from what works and sounds like you.
A post that used to take 30 minutes takes about five.
Get post ideas and captions for your collections, your process, your story, and every gifting season, in your voice.
Going from 30 minutes to doing a post in about five minutes is a lifesaver.Laura Stamper Laura Stamper Designs
Map out a launch or your next 90 days, with the emails, posts, and dates laid out for you.
Members have used these plans to sell out collections.
Write welcome emails, launch emails, and newsletters that sound personal, not pushy.
One member got sales from each of the first two emails she wrote with it.
It helped me to do my welcome series, abandoned cart, post purchase... Desire AI helped me figure it out better than Klaviyo support did.Sandra Litva Moran LITVA'S Jewelry
Desire AI Studio turns a simple photo of your piece into clean product shots and on-model images, without a $3,000+ photoshoot.
Your piece stays your piece.
Ask about pricing, your next collection, or a slow month, and get answers built on Tracy's method.
One member found out she'd been undercharging for her custom fine jewelry and built a new pricing model.
I'm very established, but I often feel kind of out there alone. So Desire AI for me has made me feel less alone.Carolyn Adams Hang Ups Jewelry
And you're never on your own. Desire AI members are part of a group of jewelry designers who help each other.
All of the Desire AI Assistants work together, so you're never starting over.
Sold-out launches. More sales from email. Hours back every week. Here's what they say, in their own words.
When you join Desire AI, you also join a growing community of jewelry designers who believe in collaboration over competition.
They share their wins, share what's working, and help each other grow. Because when one of us succeeds, we all get better.
Live community calls.
You will have so much support from the team. You will have so much support from all the group. We talk back and forth. We encourage each other. You just can't find a better group, honestly.Sally Hoffman Sally Hoffman Designs
I'm using it to say I need to do this, and then it'll take me through the steps and give me the plan.Carolyn Adams Hang Ups Jewelry
It's like this and it's so fast, and I use it for everything.Sandra Litva Moran LITVA'S Jewelry
“It is an absolute game changer!”
I have very little time as I am working almost full-time and taking care of aging parents and also a mom to two college kids and a wife... I don't think I would be able to invest any time in social media or marketing without Desire AI.
“I did increase 3,000 in November over October...”
the only thing different was the fact that I have been using Desire AI.
SuzAnne's own result, in her words. Results vary.
“I've been able to put together a polished, attractive and professional package to send to the MET with virtually no stress because of Desire AI.”
Tracy is a jewelry designer, the founder of Flourish & Thrive Academy, and the author of The Desired Brand Effect.
Tracy has been featured in ELLE, InStyle, Us Weekly, Real Simple, Martha Stewart Weddings, Entrepreneur, and the Today Show.
THE TECHNOLOGY BEHIND DESIRE AI
Added capacity at Intel
Jason added $1B in total capacity by improving the way Intel was doing business. He removed bottlenecks, raised quality, and cut costs and wait times.
Real estate paperwork
Real estate paperwork cut from 4 hours to 15 minutes per transaction. That gave a commercial real estate team hours back on every deal.
A yearly turnaround
Guided an executive coaching client from losing about $1M a year to making $1.8M a year by changing how he was doing business. His business was a supplement brand created by one of the top doctors in the country.
Individual results vary.
Return on ad spend
Jason improved the sales, marketing, and advertising for The International School of Arizona's new location. The school's $10,237 in ads brought in about $4.5M to $5.5M in lifetime customer value, more than 400 times what they spent.
Jason Ayers is a chemical engineer who has spent two decades fixing how businesses work.
At Intel, he re-engineered the processes that added $1B in capacity.
He has turned around businesses, including one that went from losing about $1M a year to earning about $1.8M a year.
He has built more than 20 software applications that level the playing field for business owners. They give small businesses tools that were once only available to billion-dollar corporations.
Now he builds that same thinking into Desire AI.
Your team of marketing specialists runs on systems built to get results, not just write words.
Jason Ayers, Co-founder and Head of Innovation, Desire AI
Momentum members paid more than $10,000 to learn the strategies Desire AI is trained on. An agency costs thousands a month.
Desire AI puts that same method to work for you every day, saves you hours every week, and starts at $97 a month.
For designers who want their whole marketing team working for them every day.
For power users
Everything in Pro, with far more credits. Built for power users who create hundreds of jewelry photos a month.
Start with Studio“I really depend on it as a business partner now.”
The tab is always open on my computer. It is absolutely worth the investment. It has saved me so much time, so much money.Tracy Kennedy Rustic Gem
Taking a break? Pause anytime.
Going on vacation or need some time off? Pause your membership for $9 a month.
Your brand profile, saved marketing materials, and Studio photos stay right where you left them.
Or cancel anytime. You keep access until the end of the period you paid for.
ChatGPT is a good general tool. But you have to explain your brand every time, write the prompts, and check whether the advice fits jewelry.
Desire AI already knows Tracy's method for selling jewelry and remembers your brand, so you get a finished post or email in minutes, and it sounds like you.
I love ChatGPT... But if you want it to be tailored to this industry in particular, it's just a no brainer.Kimberly Story
Let's be honest.
If you can't afford $97 a month with the way you're marketing now, what's your plan to sell more? And if the plan is to keep doing what you're doing, why isn't it working already?
Making jewelry as a hobby is wonderful. There's nothing wrong with it.
But a business is different. Business owners know they have to put in time and money to find new customers.
If you want to get past the friends-and-family zone, you have to step outside your comfort zone and take smart risks that turn effort into sales.
Most hobbyists never make that jump. Usually it's not talent holding them back. They just don't know what to do, what to say, or how to do it.
That's exactly why we built Desire AI. It tells you what to do, writes what to say in your voice, and shows you how.
So you can go from hobbyist to a jewelry brand people can't wait to buy from.
Momentum members paid more than $10,000 to learn these strategies. Desire AI starts at $97 a month, and you can pause or cancel anytime.
Putting that much into a monthly investment, I was very wary... I think you should go ahead and stretch and make the stretch and go ahead and invest if you can at all.Valerie M Wilhite Montealegre Atelier
You don't have to love it. Desire AI does the writing and planning you don't enjoy. You stay in charge of your jewelry, your ideas, and your voice.
I hate technology. I just want to create beautiful jewelry. So here I found my magic carpet.Sally Hoffman Sally Hoffman Designs
If you can send a text, you can use Desire AI. You type what you need in plain words. A short walkthrough sets up your brand.
Laura calls herself technologically challenged. She now does a post in about five minutes instead of 30.
It is so easy because I am technologically challenged... If I can use it, anybody can use it.Laura Stamper Laura Stamper Designs
That's what it's built for. Sales come from a clear offer, showing up often, and following up, and Desire AI does that work with you every week.
Members have sold out launches, made sales from their first emails, raised their prices, and sold pieces overnight.
Your results depend on your work and your offer, but the plan and the words will never be what holds you back again.
I did increase 3,000 in November over October... the only thing different was the fact that I have been using Desire AI.SuzAnne Taylor Taylor Made Silver
Her result, in her words. Results vary.
Pick one thing, like this week's posts or your next launch, and you'll have it done in one sitting. Most members end up like Tracy Kennedy: the tab stays open all day.
You don't need to. Each assistant already knows its job. Just tell it what you're working on.
Setup is a short set of questions about your brand. After that, it remembers, and it gives you hours back every week.
“Instead of feeling overwhelmed, I am now excited about the future of the marketing side of my business.”
No. It won't make your jewelry. It takes the marketing off your plate, so you have more time to create.
“It is invaluable as an assistant, guide and "doer"!”
That happens when everyone types the same prompts into the same tool.
Desire AI writes from your brand profile, your story, and your pieces. You read every draft and change anything that doesn't sound like you.
I can just continue to ask it things until it creates what it is that I really want to say, which is huge for me.SuzAnne Taylor Taylor Made Silver
Yes. It was built by a jewelry designer, not a tech company.
Tracy Matthews has spent 20+ years designing fine jewelry. Her pieces have been carried in 350+ retail outlets, and she has mentored 10,000+ jewelry designers.
Desire AI is trained on her proven method for selling jewelry. So it already knows how your business works.
It knows how to plan a collection and map a launch. It knows when the gifting seasons hit and how to price your pieces for profit.
It knows how to talk to your dream client. And it can write product descriptions that bring your metals, stones, and craftsmanship to life.
You don't have to teach it jewelry. You just tell it about your brand.
“It does what I had wanted to try to build, but it also does it with Tracy's methodology or theories behind it. So I don't even have to upload it.”
No. Your piece stays your piece. Studio places your actual jewelry in clean product shots and on-model images.
Just pause. Whether you're traveling, it's a slow season, or life gets busy, you can pause your membership anytime for $9 a month.
You won't lose anything you've made.
Your brand profile, your posts and emails, and your Studio photos stay safe until you come back, and you pick up right where you left off.
If you'd rather cancel, you can do that anytime in your account. You keep access until the end of the period you paid for.
Pick Pro or Studio and check out. You get in right away and can set up your brand profile the same day.
Yes. Both plans include every marketing specialist and Desire AI Studio. The $297 Studio plan gives you far more credits, for designers making hundreds of jewelry photos a month.
Yes. Move up or down anytime from your billing page. The change starts at your next billing date.
All major credit cards: Visa, Mastercard, American Express, and Discover. Payments are processed securely through Stripe.
No. You can pause for $9 a month and keep everything, or cancel anytime. You keep access until the end of the period you paid for.
You're never on your own. You get Live community calls and a community of jewelry designers who help each other.
DESIRE AI
You've already done the hard part. You learned your craft and made work people love. Now let your new marketing department get it seen and sold.
See Plans and PricingNot sure where to start? Take the 2-minute brand diagnostic
P.S. Here's the short version.
Desire AI is a marketing department built for jewelry by a jewelry designer.
It writes your posts and emails in your voice in minutes, plans launches that sell, and turns simple photos into images people stop for.
Pro is $97 a month. Studio is $297 a month. Pause or cancel anytime.
The most expensive marketing is the kind that never gets done.
Every month you wait, your best pieces stay in the box, and the marketing stays on your plate. That doesn't have to be next month.
Pro $97 a month. Studio $297 a month.
See Plans and Pricing