The Story

Built by a jewelry designer, not a tech company

Desire AI was built by someone who has lived the hard parts of selling jewelry.

Then it was built into technology by someone who fixes how businesses work.

The people behind Desire AI

Tracy Matthews

Founder · Designer · Author

Tracy Matthews is an award-winning custom jewelry designer with over 20 years in the industry.

Her designs have been worn by Charlize Theron, Halle Berry, and Orlando Bloom.

They were carried in 350+ retail outlets including Bloomingdale's and Anthropologie.

Featured in InStyle, ELLE, Real Simple, Martha Stewart Weddings, and Entrepreneur.

She was named a Gen Art Fresh Faces in Fashion honoree and a JCK Rising Star.

She wrote The Desired Brand Effect, a #1 best-seller in seven categories.

As co-founder of Flourish & Thrive Academy, she has mentored over 10,000 jewelry designers worldwide.

Seeing the same marketing struggles again and again is exactly what led to Desire AI, the tool she wished every one of them had.

20+ yrs: Designing fine jewelry
10,000+: Designers mentored
350+: Retail outlets carried in
#1: Best-seller, seven categories

Jason Ayers

Co-founder and Head of Innovation, Desire AI

Jason grew up in an entrepreneurial family.

He saw how hard his parents worked and how much they gave up to keep their business going.

That inspired a career spent making business easier, more fun, and more profitable.

Jason has created 20+ software applications that give business owners tools once only available to billion dollar corporations.

Desire AI brings that same efficiency to jewelry designers.

So you spend more time doing what you love, more time with the people you love, and less time stressing about getting it all done.

$1B

Added capacity at Intel

Jason added $1B in total capacity by improving the way Intel was doing business. He removed bottlenecks, raised quality, and cut costs and wait times.

4 hours to 15 minutes

Real estate paperwork

Real estate paperwork cut from 4 hours to 15 minutes per transaction. That gave a commercial real estate team hours back on every deal.

$1M loss to $1.8M profit

A yearly turnaround

Guided an executive coaching client from losing about $1M a year to making $1.8M a year by changing how he was doing business. His business was a supplement brand created by one of the top doctors in the country.

Individual results vary.

$10,237 into $4.5M+

Return on ad spend

Jason improved the sales, marketing, and advertising for The International School of Arizona's new location. The school's $10,237 in ads brought in about $4.5M to $5.5M in lifetime customer value, more than 400 times what they spent.

Why we built it

Made for jewelry

This isn't a general AI tool with a jewelry label on it. It's shaped by 20+ years of selling fine jewelry.

Less time on marketing

The goal isn't more marketing. It's less time on marketing, so you have more time to make jewelry.

Brand first

Everything starts from The Desired Brand Method. The words come after that.

Start with Pro, $97 a month Hear from members

Video of Carolyn Adams, Hang Ups Jewelry — I'm very established, but I often feel kind of out there alone. So Desire AI for me has made me feel less alone. Carolyn Adams Hang Ups Jewelry