Dream Client
Identify and understand your ideal customer avatar
DESIRE AI
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Created by Tracy Matthews
Start Desire AI Studio today
Your own jewelry marketing team, writing in your voice from day one.
Desire AI Studio, $297/month. Pause or cancel anytime.
Switch to Pro Plan
What is Desire AI?
Trained for jewelry brands.
A short welcome. How Desire AI holds your voice, your collections, and The Desired Brand Effect method.
Your Desire AI Assistants
All of the Desire AI Assistants. One place that knows your brand.
Brand Voice
Define and refine your jewelry brand's unique voice and messaging
Collections
Plan and develop your jewelry collections and product lines
Planning
Let's get everything on your mind organized and prioritized.
Launch Planner
Use this launch planner when you are launching a new collection, new product, or any type of sale or promotion.
Social Media Content Creator
Create social media that engages and converts your dream clients into raving fans and repeat buyers.
Chief Marketing Officer
Generate and plan your marketing, advertising and sales campaigns while making sure your email, social media, and web site are all working together to drive sales.
Email Copywriter
Write on-brand emails designed to delight and convert your dream clients.
Website and SEO Copywriter
Your Conversion & Ranking Specialist. Use this assistant to write website copy that seduces the human reader (Desire) while satisfying the search engine algorithm (SEO). It turns features into feelings and keywords into rankings.
Business Coach
Get coaching based on our proven trainings, lessons, and programs that 10,000+ jewelry designers have invested thousands of dollars to attend. Desire AI members love the business coach.
What you get
What's included in both plans.
- All of the Desire AI Assistants
- Desire AI Studio: clean product shots and on-model images from a simple photo
- Your saved brand profile, so it always sounds like you
- Launch and 90-day planning
- Social posts, captions, emails, and product descriptions
- The Business Coach, built on Tracy's method
- A community of jewelry designers sharing wins and helping each other
- Live community calls.
Everything included: All 10 specialists, Desire AI Studio, your brand profile, the Business Coach, the community, and Live community calls.
Studio, $297/month: Everything in Pro, with far more credits. For power users who create hundreds of jewelry photos a month.
Studio Plan is built for power users who create editorial and product shots of hundreds of pieces each month, with more room to keep producing when you need it.
Created by Tracy Matthews, who has helped 10,000+ jewelry designers grow and scale their jewelry design businesses.
You make the jewelry. Your new team handles the marketing.
Desire AI gives you a team of marketing specialists who already know jewelry.
They write your posts, emails, and launch plans in your voice. You read, tweak, and hit send.
No more blank screens. No more guessing what to say.
Every specialist is trained on Tracy's proven method for selling jewelry. They all remember your brand, so you never explain it twice.
You get a clear plan and the words to go with it, every single week.
In their words
ChatGPT did not remember anything... It does what I had wanted to try to build, but it also does it with Tracy's methodology or theories behind it. So I don't even have to upload it.Valerie M Wilhite Montealegre Atelier
I'm using it to say I need to do this, and then it'll take me through the steps and give me the plan .Carolyn Adams Hang Ups Jewelry
It is so easy because I am technologically challenged... If I can use it, anybody can use it .Laura Stamper Laura Stamper Designs
It's like this and it's so fast, and I use it for everything .Sandra Litva Moran LITVA'S Jewelry
I can just continue to ask it things until it creates what it is that I really want to say , which is huge for me.SuzAnne Taylor Taylor Made Silver
I hate technology. I just want to create beautiful jewelry. So here I found my magic carpet .Sally Hoffman Sally Hoffman Designs
Putting that much into a monthly investment, I was very wary... I think you should go ahead and stretch and make the stretch and go ahead and invest if you can at all.Valerie M Wilhite Montealegre Atelier
The tab is always open on my computer. It is absolutely worth the investment . It has saved me so much time, so much money.Tracy Kennedy Rustic Gem
Going from 30 minutes to doing a post in about five minutes is a lifesaver.Laura Stamper Laura Stamper Designs
I did increase 3,000 in November over October... the only thing different was the fact that I have been using Desire AI.SuzAnne Taylor Taylor Made Silver
Her result, in her words. Results vary.
“I might have to, to tweak it a little bit, but it sounds like what I would say.”
“Desire AI helped me to figure out better than Klaviyo support did.”
“We encourage each other.”
Cancel anytime
Cancel anytime. Keep access through your paid period.
Month to month.
No long-term commitment.
When you cancel, you keep access through the end of the period you already paid for.
Questions before you join
I already use ChatGPT. Why pay for this?
ChatGPT makes you explain your brand every time and write your own prompts. Desire AI already knows Tracy's method and remembers your brand. A custom GPT can't give you that.
And it does what I had wanted to try to build, but it also does it with Tracy's methodology or theories behind it.Valerie M Wilhite Montealegre Atelier
I'm not good with tech.
If you can send a text, you can use Desire AI. You type what you need in plain words.
The thing that surprised me the most about using Desire AI is how easy it is .Laura Stamper Laura Stamper Designs
Will it sound like me?
Your team writes from your brand profile, your story, and your pieces. You read every draft and change anything that doesn't sound like you.
I can just continue to ask it things until it creates what it is that I really want to say , which is huge for me.SuzAnne Taylor Taylor Made Silver
I can't afford it right now.
Making jewelry as a hobby is wonderful. But a business needs marketing to grow, and Desire AI tells you what to do and writes what to say. Momentum members paid more than $10,000 to learn these strategies.
Putting that much into a monthly investment, I was very wary... I think you should go ahead and stretch and make the stretch and go ahead and invest if you can at all.Valerie M Wilhite Montealegre Atelier
I don't have time to learn another tool.
Setup is a short set of questions about your brand. After that, your team remembers everything and gives you hours back every week.
I hated doing it because it would take me about 30 minutes to do it, to get the text exactly right.Laura Stamper Laura Stamper Designs
(now about five minutes)
Will it actually make me money?
That's what it's built for. Sales come from a clear offer, showing up often, and following up, and your team does that work with you every week.
So the only thing different was the fact that I have been using Desire AI .SuzAnne Taylor Taylor Made Silver
Her result, in her words. Results vary.
What if I sign up and don't use it?
Pick one thing, like this week's posts, and get it done in one sitting. You also get a community and Live community calls to keep you going.
So the desire AI for me has made me feel less alone .Carolyn Adams
Created by a highly-successful jewelry designer for jewelry designers. Bestselling author of The Desired Brand Effect, #1 in seven categories.
- 20+ years designing fine jewelry
- 350+ retail outlets carried her designs
- 10,000+ designers mentored
As seen in ELLE, InStyle, Us Weekly, Real Simple, Martha Stewart Weddings, Entrepreneur, and the Today Show
Her designs have been worn by Charlize Theron, Halle Berry, and Orlando Bloom.
Tracy knows jewelry. Jason Ayers, Co-founder and Head of Innovation, built the technology.
Questions? [email protected] Or ask the chat